We produce a number of webinars that sit in our ON24 engagement hub. The webinars are usually created as part of a show and we attach campaign IDs that are specific to the show the content was created for to the webinar. We find however after the show has concluded, a number of other shows want to re-use our webinar content in the engagement hub. But we can only assign one campaign ID to the webinar, and so we’re finding it very hard to differentiate leads, and which event/show the viewer has come from.
We do insert partnerref= codes on to our URLS, which helps us see the registration source, however, the campaign IDs is our pain-point. ON24 have suggested duplicating the content with campaign IDs per show, however it doesn’t make sense to have 5x pieces of the same content in our engagement hub, all with different IDs.
Has anyone else had this problem? How do you differentiate leads when multiple shows are re-using webinar content at the same time?